6 Importance of Paid Ads for Business Owners

For Business Owners looking to scale Online using effective Marketing Steps

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Oh crap! Paid Ads are too expensive, they do not convert as much! I don’t think they are as valuable as people say they are!

If this is something that you have said or still say — I get it — It's probably not worked when you tried to Leverage it on your business or,

You have probably heard one or two things about paid Ads and how it's changing how marketing is,

There is also a possibility that you may have thought about applying it to your business marketing or you’re currently doing it right now!

Either way, you understand what Paid Ads means but there seem to be doubt about it,

You are not sure if it actually works or if it would even work for your business considering the market that you service or the product that you sell.

But why are Paid Ads important — could your business benefit from them?

So you may be thinking … What then are the importance of Paid Ads to my business;

It could be a Local/family-run business or a modern e-commerce business!

Before I raise the curtain on the importance of Paid Advertising, let’s take a close look at what exactly paid Ads is

What is Paid Advertising

Paid advertising is any kind of advertising that you have to pay for, versus owned or earned advertising — according to sky Word

This shows why it is termed “Paid” because you pay for the advertisement as opposed to you doing it yourself through other manual channels like referrals or word of mouth!

A contributor on Forbes went on to state clearly;

Paid marketing is one of the quickest ways to help potential customers discover your brand and offerings. With paid marketing, you purchase advertising that allows you to specifically target audiences, instead of waiting for them to find you organically.

Notice anything interesting already?

Because the Advertisement is paid, either on platforms like Facebook or Google, you could go ahead and target your customers instead of waiting for them to find your business banner hanged across the street!

This shows you that with paid Ads, you can be more proactive with your marketing strategies.

So if that’s the case, that you could be more proactive with advertising your business or brand using paid Ads,

What then is the importance of Paid Advertising to any business owner who is looking to scale quickly!

Chill … we’ll get into each importance in a jiffy,

Here’s what I need you to do, as a business owner, try to answer this question: Am I being proactive with my Business marketing?

Try answering that in your spare time,

6 Importance of Paid Advertising

There are tons of benefits and the Importance of using aid Ads — but I chose these 6 because they are top priority factors that directly affect your business monthly and yearly revenue, they Include:

Reach: Allowing your business to reach more people than it would ordinarily have reach using paid Ads.

On every Social media platform that gives you the opportunity to run Ads, the more reach you have is usually dependent on the Amount of budget that you have to spend on a daily basis.

Quality Leads: It gets even more interesting with Quality Leads, here’s why; Not everybody in your current service area is your Target Audience/customer.

But how do you know who's likely to buy from you and who's not … difficult right? Paid Ads help you target your customer — as accurate as possible, and this is something your business can leverage on

Control of Marketing Speed: How fast do you want to get your business in the eyes of your target Market? If it’s urgent and can’t wait 8 -11 months, then SEO wouldn't be the faster route, yeah? Paid Ads is the better option, You get more reach pretty Quickly.

Here's an example of how much reach/link Click you can have on a $5 daily budget Just targeting the US:

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In Google Ads, $5 daily, just targeting the US and nothing more put your reach at 160–470 link Clicks Daily.

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On Facebook, $5 daily, just targeting the US, and nothing more puts your reach at 506–1,500 and your link clicks,15–50 Daily.

Wouldn't you agree with me that it's super impressive? Definitely.

More than that, Paid ads are what your business can leverage in 2021 to start generating more results.

Data-driven Split testing: Paid Ads allow you to collect data, and also test data, making it easy to optimize, scale, and generate better results for your business in terms of Return Of Ad Spend and Return Of Investment. And this makes it very important for your business.

Steering the Traffic: This part is where it gets more interesting, steering the Traffic. How's that possible? You Pull in traffic from Google or Facebook and where do you take them to? You channel them to your sales funnel or anywhere you desire … Hence the term, Steering the traffic. This makes it so important for your business.

Growing your brand: Finally, Paid Ads help grows your brand, with more reach, more leads/sales, more engagement, etc This grows your brand, increases your Monthly revenue, etc!

Without any doubt, each of these importance plays a key role in your business, and it's something that you can leverage to grow your business.

Let's talk briefly about some of the basic steps to take when you plan on running Paid Ads.

How do you do Paid Ads?

For what it's worth, I think you should know this, one more time — Paid Ads are amazing, especially when done well.

If they Are amazing like I’ve shown you, how do you do paid Ads well?

It's simple, Follow this order;

Do your Market research — Create an amazing offer that your target market would love — Create a Sales funnel & optimize it — Select the Platform your target Market is most Active on; Google or Fb/IG or interest or Twitter — Then Run Ads into your Funnel & target your Audience properly — You could as well go on to scale the Ads.

Let's Make this process more visual, shall we?

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Now you see, every phase/step is very important, and they are interdependent of each other — that's exactly why paid Ads must be done properly.

The goal to usher in a ton of targeted traffic is to bing them somewhere; a landing page on a Funnel, a website, a webinar, an eCommerce Store, Whatsapp, or even FB Messanger.

There has to be a place you take paid traffic to, it's the same also for organic traffic.

You can read more about how to structure a 6 figure sales funnel for eCommerce Stores running paid Ads here:

The 6 figure Sales Funnel many e-commerce brands don’t know about

Now, as a business owner or someone who is looking to scale any project, this may look really difficult to understand. I know,

To make things easier for you, if you cannot do it by yourself, it's advisable to hire an expert to come in and help run Paid Ads for your business.

You could easily get amazing experts on Upwork or on Fiverr, or even on LinkedIn to help you out and scale your business to the point that you desire.

So, if I may ask, what's your view about Paid Ads for your business?

The End.

Conclusion

Paid Ads are very important especially when you are looking to grow your business faster.

You too can start leveraging it to grow your business — remember, Paid Ads are amazing especially when they are done well. So try to leverage them well too for your business.